Internet Marketing Tips – Pay Per Click and Landing Pages

In the old days of pay per click advertising, you
could just send people directly to the person’s sales page if you were
an affiliate. Then too many search users complained that they were
seeing the same sales page over and over, so Google and many other
search engines changed the rules on us. Now, you have to have your own
unique landing page and domain. This was a major change in the PPC
landscape. In this article, I’m going to provide you with a few tips to
make your landing pages better so that you make more sales.

Probably
the most important aspect of the landing page is how it ties in to the
keyword you’re choosing to target and how the ad itself is worded. For
example, let’s say you’re targeting the keyword phrase “natural acne
cure” and the first line of your Adwords ad says “Natural Acne Cure” in
order to tie in to the keyword. Guess what? You got it. The headline of
your landing page should have “Natural Acne Cure” in it. The reason is
because by guiding the user through the process, focusing on the same
keywords all the way through, you’re reassuring them that they are in
the right place and have found what they’re looking for.

Another
thing you want to focus on with your landing page is reviews of the
product. The world we live in is a skeptical one. When the dot com bust
hit the Internet, it left a lot of people just plain scared to buy
anything online. So you want to reassure them that the product they’re
considering is actually a good one. By writing an honest review (yes,
be honest) you’ll help alleviate any fears that they might have. Make
sure you focus on both the pros and cons of the product. This will help
establish credibility.

Finally, you want to make sure that your
landing page has a clear call to action and that it is plainly visible.
The last thing anybody wants to do is have to look for the link to get
whatever it is you’re selling. So make it plain as day.

These few
tips are by no means all inclusive, but I have found that they are
probably the most important when it comes to designing a landing page
specifically for a pay per click campaign. By making sure your headline
contains the main keyword phrase, by writing a solid review and by
having a strong call to action, you’ll be surprised at how effective
your pay per click campaigns will become.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com and turn yourself into a marketing expert.

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