As a webmaster, you likely use advertising as your primary source of income.    Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website.

Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of an open browser window when your site’s web page first loads.   You will also be able to make these placements either text or graphical display ads.

Standard ad sizes are generally guided by the Internet Advertising Bureau and even though there are many, many sizes, the most popular for web publishers and advertisers are the 728×90, 300×250 and 160×600 (or 120×600) ad units.

This isn’t to say there aren’t other well-placed sizes that earn a LOT of money. But these are the most popular ad unit sizes in use today.

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Internet banner advertising is perhaps one of the firsts in online advertising. It perhaps belongs to the more traditional methods of online advertisements. The concept of banner advertisements actually came from the banners we see on newspapers. They are ads places in certain strategic areas that most readers would instantly see even without browsing through the newspaper. Using banner ads to promote products and services online has been a practice for many online marketers these past years. Despite the introduction of other advertising methods online, many marketers still consider the advantages of using banners. There are no limitations as to what specific products or services can be covered by this type of advertising.

One thing that almost no one knows about banner advertising is that it can still be immensely profitable, if done right. What is banner advertising? It is the process of placing banners that advertise your offers on sites that usually get lots of traffic. If you target your ads right, it can be a reliable source of visitors for you.

Here is how to place simple banner ads for tidal waves of traffic:

Step #1: Create Your Banner Creative

To get this method of advertising to work, obviously you need an ad that works! I find that the best kinds of ads are not actually graphic ads in the sense of the word – but text ads. In other words, create a graphic, but only put text in it! People have been conditioned to ignore graphic ads, but when they see a prominent text link, they will click on it. Want to create ads that are almost guaranteed to work? Take your copy from other places where you are getting good results (such as perhaps your signature file on forums, pay per click ads etc), and plug the same text into your ad!

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