Display Advertising Sizes – Which Banner Ads Are Best For Your Website?
Jan 23
As a webmaster, you likely use advertising as your primary source of income. Therefore, it is critical that before a website is ever built, you should strongly consider what sizes will make the most sense for your website.
Undoubtedly, you will have ads both above and below the fold – meaning above the bottom of an open browser window when your site’s web page first loads. You will also be able to make these placements either text or graphical display ads.
Standard ad sizes are generally guided by the Internet Advertising Bureau and even though there are many, many sizes, the most popular for web publishers and advertisers are the 728×90, 300×250 and 160×600 (or 120×600) ad units.
This isn’t to say there aren’t other well-placed sizes that earn a LOT of money. But these are the most popular ad unit sizes in use today.



