How To Write Effective AdWords Ads
Sep 08
Did you know the average Google searcher spend a whopping 7 seconds evaluating search results before making their next decision? AdWords ads that catch someone’s attention will have only 2 seconds to influence a consumer.
What does this mean to the Google AdWords advertiser? It means that your ad will not sell anything to anyone, but hopefully it may arouse their interest.
Getting qualified buyers to click through to your site is really the main objective of your ad, and because you only have a few characters of space, there is not a whole lot of room for detailed information. So, what do you do? You have got to make the most of the limited space Google AdWords gives you to promote your product and make the best possible impression on your potential customers.
Below are some tips on how to write effective AdWords ads and make the most of that space.
1. Your Headline Should Include Your Keyword – The headline is obviously the most important section of the ad. According to Google stats, headlines incorporating the keyword used by the searcher noticeably improves click through rate. Google places a higher priority on ads that contain the keyword phrase in bold type, and displays those ads more consistently.
2. Include Location in Your Ad – Including your location in your ad copy if you are targeting a specific region can give you an advantage over national advertisers who may be targeting the same area. Include any promotions or pricing that may be specific for your market.
3. Let Them Know What the Value Of Your Product Is to Them. – Let the consumer know what benefit they will receive by purchasing the product or service you are offering and why they should buy from you instead of your competitor. Including the price in your ad can help if you compete on price.
4. Brand Names – Mention brand names in your ad if you sell brand name products. People are comfortable purchasing products with a name they are familiar with and trust.
5. Qualify Your Prospects – Ad copy that lets a potential customer know that some action will be required is a way to pre-qualify your customers and improve the percentage of serious inquiries. For example, if it will be required for them to fill out a form for instance, saying that in the ad copy will discourage people from clicking who are apposed to taking such action. This might sound counter-intuitive, but the quality of the potential customer will be higher.
6. Call-to-Action – A very powerful technique in advertising is a call to action. This means that you use phrases and words that compel people to act, like in this case, to purchase your product for a desired result. Google does not allow universal call to action phrases like ‘click here’ ‘and visit this link’, but a phrase like ‘start making money online today’ is a compelling phrase urging someone to start receiving something they desire right now. Offering free reports, trial offers, or reviews can be a very effective technique. After all, who doesn’t want to get something for free right?
Well, there you go. By utilizing these tricks and tips in your next Google AdWords campaign your ads will stand out above the rest, and your click through rates should improve as well.
Article Source: http://EzineArticles.com/?expert=Jay_E_Andrews
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