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Knowing what doesn’t work can sometimes be more important that learning what does. Here are some things you should avoid when marketing your web site.

It’s easy to get confused with all of the various ways that you can be marketing your web site. Over the years I have tried just about every one and have learned some things along the way. Here’s some real time and money wasters that you can safely avoid doing.

1. SPAM Don’t waste your time on trash

You don’t like getting spam in your email do you? Neither does anyone else. Don’t send unsolicited commercial emails to try and promote your web site or product. (Out of all of the things listed here, I have never gone this route and won’t).

You risk getting your site shut down if your Internet Service Provider gets enough complaints. You can also be “blacklisted”. This means your email can be labelled as spam and be blocked by a lot of service providers.

Spam is stupid and a very poor decision for a business to make.

2. Free For All (FFA) Links

There are some sites which let anyone list a link to their own site. Sometimes you are required to put your own FFA link page up on your site. This tactic does not work. The only people reading FFA sites are other sites looking to post their own link. It is totally untargeted towards any potential customer.

Additionally, some search engines will penalise you for having FFA links on your site. They basically equate them as being garbage and not something a legitimate site would do. I can’t say I blame them.

3. Banner Ads

Once upon a time (in the late 1990′s) banner ads were very common and fairly effective. They don’t work very well at all anymore. I have read statistics that the click through rate is down to a mere percent of what they used to be.

You will have a much more effective chances of getting a visitor to your site by having a legitimate endorsement. You should also avoid having banner ads on your own site unless it is for your own products. Why on earth would you want to be sending people away from your site when you could be earning a higher profit if they stick around?

4. Classified Ads

Online newsletters commonly offer low priced classified ad spots. You can pay a few dollars and have your 4 to 5 line ad listed at the bottom of some newsletter when it gets sent out.

Generally these ads don’t work too well. I don’t read them. Do you?

Anything That’s Not A Solo or Top Sponsorship Ads

As a follow up to the classified ads, it is worth mentioning that not all ads are bad. You should try for a more prominent ad if you are going to go the newsletter route.

I recommend the Solo Ad or as second best, the Top Sponsorship Ad.

A solo ad is just that. Your ad is run all by itself. You have the reader’s full and undivided attention to your ad. The downside is that you will be paying top dollar so you want to track your results. If the ad was profitable, then keep running it until it is not anymore.

A top sponsorship ad is the very first ad in a newsletter. These can be pretty effective. They are a good alternative if you don’t want to take the plunge to buy a solo ad.

When it comes down to advertising in a newsletter I stick to either solo or top sponsorship. Otherwise I don’t even bother.

Knowing some of these tips can help you to avoid wasting your valuable time (and money) on ineffective marketing tactics.

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Internet marketing has grown exponentially since it’s inception in 1994, as more and more people around the world start an online business either to earn some extra cash or to become work-at-home entrepreneurs to escape the rigors, stress and limitations of corporate existence.

And as 2009 dawns, the prospects for making money online through Internet marketing have never been brighter. While much of the offline world languishes through the Great Recession, those doing business online will still see growth this year with more people making money online through Internet marketing than ever before!

In terms of starting a business online, your first choice has to be what area of Internet marketing you want to begin with. For all intents and purposes, their are three different main categories to consider…

The easiest, and usually quickest way to start making money online is Affiliate marketing. This is usually the first step for Internet marketing since you don’t need your own products, can get started with a very low investment, and can often start bringing in the first profits in a relatively short time. To start affiliate marketing, a blog, an autoresponder and a method to collect opt-in subscribers is usually all that’s required at first.

Here are 4 easy steps to easy, low cost internet marketing. These are just some low cost ideas, when combined with paid advertising can bring huge potential to make large sums of money online. First, Set up a merchant account, here are a few merchants that are available online, Merchant express, Paynet Systems, Powerpay Affiliates and Clickbank to name a few. You can also search online for additional merchants.

Secondly, Pick a product to promote, you can find many different affiliate programs that pay you when you send someone to their website and purchase their products. Their are several different products to choose from, try to pick something that has mass appeal.

Some hot categories right now are job opportunities, work from home, home mortgages, ringtones, dieting and exercise. Try to promote to specific age groups and demographics. Next, Set up a domain name, This will direct traffic to your affiliate link and this is how you will get credit directing people to your specific product that you are promoting and get paid.

You can set up your domain name with Godaddy.com, Register.com and Google.com/apps, just to name a few. You can search online for additional hosting companies and this can be very easily. It is important to pick a domain name that is very easy to remember for the consumer.

The number and variety of options available for internet marketing can be quite daunting, particularly if you’re new to promoting your business online. Before you decide to try out or invest in any internet marketing services, it’s wise to research what’s on offer and ask plenty of experts for their opinions. To help you get started check out three of the most common online marketing options below.

1) Website design and development
Your website is your online shop window and how good it looks and how efficient it is will have a direct effect on whether it’s a success. If you require a simple brochure website then this is going to be much cheaper than a bespoke site complete with unique images and multiple pages. The website you choose will largely depend on the products or service you offer. If you run a 5 star hotel for example it would be wise to invest in a professional site which shows off your hotel to its full potential. If you are a plumber operating in your local area then a simple website should be enough to offer information about your services. Websites should be constantly tested and developed as part of your online marketing campaign so you know your site offers visitors what they want and you are taking every opportunity to promote your business online.