What is YouTube?

YouTube is an online communication site for the public. It allows registered users to upload videos which are to be made available to the public. Every video which is posted on the site can be viewed by anyone who goes into the site. Videos posted are anything from beginner to more professional videos and al of this if free. That is the reason why YouTube is considered a great tool to utilize in social media marketing.

Is YouTube really a great tool?

According to Alexa, YouTube is the fourth most visited by people next to Google, Facebook and Yahoo. That is why it is considered a world phenomenon. So if a marketer will be using it to promote his services and or products, it is for sure that many will be able to view it. And it is a given fact that the more people who become aware of a service and product, the more potential consumers there will be. Are you beginning to see the picture of what I am saying?

When it comes to the video that you will be posting, you have to post something that people will find interesting or useful so they will watch it. Of course, if they find it as uninteresting, they won’t give a second to play it.

So for you to have insights and ideas on what to post and include on to your video, below are some useful tips you can give mind to think about when planning your next video.

Tips for planning your video:

1. First, you have to have an outline. You should think of what will be the core concept or message that your video will present.

2. If your focus is on marketing, then you have to keep in mind that your YouTube marketing strategy should be focused on attracting as many visitors or viewers as possible. Well, YouTube has its own built-in search feature. What you need to do is to find out which words or phrases have the most searches that is related to your core concept. You can also use free research tools like Google AdWords or Wordtracker tool.

3. Next thing to do is to check out your competition for the keywords you have selected. Or you may check on the top videos and see how they came up with a video that attracted the interest of many.

4. After gathering the necessary information, you may now plan your script and start shooting your pre-production. Take into consideration the special effects and the kind of approach you will be utilizing. Remember that a good planning strategy is one of the keys to make things run smoothly and properly.

5. Lastly, use your selected keyword in your title. You should also include it in your video description and tags. The video description should appear as if it is answering the common question of the viewers “What benefits can I get from watching this?” Keep in mind that you want to have a good SEO results so you really have to know how to optimize.

That’s it! It sounds easy but it takes time to perfect this process. After you master it, it is for sure that your video will be on top listed and that you will have traffic coming in to your website.

Source : Bob B Howard