Pay Per Play is the hottest topic of conversation with website owners right now. It is being recognized by expert marketers as the next big advertising medium of the internet. Pay Per Play is something that has been around for a few years, but is really just coming into it’s own.

Let’s talk about what Pay Per Play is before we talk about where it’s going.

Pay Per Play is an audio advertising medium, similar to radio. The company who developed this medium has large advertisers who use their service; advertisers like Burger King, Taco Bell, and many more. The advertiser pays a fee for every ad of theirs that is played on a website. The website that the ad plays on receives a 25% commission of the price that advertiser pays. What makes this such a powerful resource for advertisers is their ads are only played on websites related to their advertising message.

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