Writing the Perfect Sales Letter – The Basics
Nov 09
Here’s a 7-step plan recommended by Armand Morin for writing the perfect sales letter:
1. Headline
2. Shocking statement
3. Tell your story
4. Introduce the problem
5. Agitate the problem
6. Give your solution – your product
7. Introduce your product
Let’s take a look at the first and last of this 7-step plan.
The headline is the most important element of a sales letter. It is the first thing a person will see when they land on your website and it plays a critical role in whether a prospect will continue reading your sales copy or whether they will click away.
